Privacy Policy

Who we are

The Sweat Equity (thesweatequity.com.au) is operated by Dr. Susan Baxter, PhD, a holistic health coach and educator. This policy explains what information we collect, why we collect it, and how it is handled.

Information we collect

Information you provide directly

When you use our contact form, book a discovery call, subscribe to a newsletter or resource, or otherwise reach out, we may collect your name, email address, phone number, and any details you choose to share about your health, goals, or circumstances.

Information collected automatically

Like most websites, we may collect basic technical data such as your browser type, device, approximate location, pages visited, and referral source. This is used to understand how visitors use the site and to improve it.

Cookies and analytics

This site may use cookies and standard analytics tools (including Google Analytics) to measure site usage. You can disable cookies in your browser settings. We do not sell personal information to third parties.

How we use your information

• To respond to your enquiries and bookings
• To provide coaching, programs, and resources you have requested
• To send emails you have opted into (e.g. recipes, resources, updates) — you can unsubscribe at any time
• To improve our website and services
• To meet legal and regulatory obligations

Health information

Any health information you share with us is treated as sensitive personal information. It is used only to design and deliver safe, appropriate coaching and programming for you, and is never shared or sold. We recommend you also seek advice from qualified medical professionals where appropriate.

How we protect your data

We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Sharing your information

We do not sell, rent, or trade your personal information. We may share it only with service providers who help us operate the site and deliver services (for example, booking platforms, email providers, and analytics providers), and only where they are contractually required to protect it. We may also disclose information where required by law.

Data retention

We keep personal information only as long as needed for the purposes described in this policy, or as required by law.

Your rights

Depending on your location (including under the Australian Privacy Act and the EU GDPR where applicable), you may have rights to access, correct, or delete your personal information, and to object to or restrict certain processing. To exercise any of these rights, contact us using the details below.

External links

Our site may link to third-party websites (e.g. social media, booking platforms). We are not responsible for their privacy practices — please review their policies.

Children's privacy

Our services are directed at adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent change.

Contact us

Questions about this policy or your data? Email us via the contact options on the site, or book a call through the Book Online page.