Follow up call scripts (Following on from the Gen Z / Millennial guide)
Oct 5, 2022
3 min read
What to Say After a Trial Session or Movement Screen
Post-trial sales flow without the cringe
If someone’s come to a free trial, movement screen, or “bring a friend” session — they’ve already crossed the biggest barrier: showing up. Now your job is to:
make them feel seen
reflect back what they said they wanted
offer them options that align with their readiness, movement quality, and goals
Here’s my go-to conversational structure. It’s not a script — it’s a flow.
✅ Open with connection (not “how are you?”)
Don’t rush this part. This is your chance to build rapport and check in on how they felt post-movement. Be warm and actually interested.
✅ Get them to reflect
You want them to reconnect to the positive momentum they felt during or after — especially if it was validating, new, or clarifying.
✅ Reflect their goals back to them
This creates clarity and emotional investment — without manipulation. Don’t pitch until they affirm their own reasons for showing up.
✅ Use confident, niche-specific social proof
This isn’t a hype line — it’s earned confidence from knowing your niche well. Use a result you’re proud of and can back up.
✅ Invite the next step (without pressure)
Truthfully, I don’t always ask that second question — you’ll usually feel their energy. And if they’re not ready? That’s ok. You don’t want a half-in client.
✅ Present their options (and explain the logic)
I give them 3 options via email, then walk them through the structure verbally. Each option is based on:
how they moved in the screen
whether they’re pain-free and ready for group/semi-private
whether they need more 1:1 support
and whether budget is a key factor
You’re not overselling — you’re safeguarding their success.
💬 Objections? No drama. Just ask.
If they say:
I respond with:
Sometimes it’s logistics. Sometimes it’s price. Sometimes it’s just decision fatigue.
If it's budget:
It’s cheeky but effective. The goal isn’t pressure — it’s clarity.
🧭 If it’s not a fit, refer with class
If I sense we’re not aligned or they're outside my scope:
Protect your energy. Build trust in the industry. It always comes back around.
✅ If it’s a yes: close cleanly
Once they commit, the process is smooth:
I take first payment right away
They’re sent: coaching agreement, login details, and booking link
A full onboarding flow starts via automation
The goal is zero friction between “yes” and “starting.”
Need help with this?
We cover this exact framework — plus tech stack setup, automation, and conversion strategies — in our programs and coaching.
💬 Want support? Reach out. We’ll help you build a sales process that’s real, repeatable, and totally you.
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