Are you adding random people on FACEBOOK and calling it LEAD GENERATION?

Oct 20, 2022

7 min read

Today's blog post is going to be along the lines of what you may have been taught in the past about marketing and why I personally believe that you may just be spinning your wheels when it comes to generating leads through adding random people on Facebook. Hear me out.

Now I've worked with a number of high profile companies. Some of these include Siemens healthcare, Panadol, Coca Cola, and I was a social media advisor for the University of Otago where I created campaigns for each of their social media managers for a whole host of pages.

So we are talking about quite a bit of social media knowledge and I did work as a social media influencer, I guess before it was properly recognized as what people might list as their career path. I got trained by Meta and Linkedin themselves officially. I've also got university modules/papers that I've completed on Social Media Marketing. So I know a thing or two when it comes to social media.

I came on here to let you know that if you're listening to someone tell you that to use your profile, your personal profile on Facebook as your business page, that you may be in for a surprise reason being:

This is against Facebook policy. So if you're using your personal profile as a business page, of which there are business pages that are specially designed for this ( you've seen the LIKE pages out there), you're gonna run into some trouble. Most of all, your page might be taken down or you might be banned from Facebook, which would be a bit of a sad time if you lose all the memories that you created on Facebook just as a result of following some bad advice.

I know because I've been there: your Facebook Profile only lets you have 5000 friends and if you're trying to reach the masses and have a big reach, you're going to be limited to 5000. And so let's not create a ceiling effect for ourselves. Especially let's not have you questioning whether you should delete all your friends from high school just in the hopes of adding everybody that's in your current area and trying to get some cold leads. I would suggest that you might be better placed to creat

Using your personal profile page to add lots of random people is a really weird way to start a talking relationship to people if you're in the business to customer space (B2C). If you're in a business to business space (B2B). That's a different story. But what I'm finding is there's a lot of business coaches that are in the business to business space that are telling you what they find successful for their B to B business as opposed to what will work for b2c business. So I can see that they're s

The best and most efficient way to set up your social media page is actually to have it as a social proof for people to work out that you're a real person and to work out the type of person that you are before they meet you. And so if you're using it in that way, you're gonna be very successful. And you'll notice that you probably only need to post like two, maybe three times per week, not every day. And on top of that, it'll mean that you'll have a few different topics that you can put up there

Other recommendations that I've seen out there are for people who are working in the b2c space to create private groups for potential clients. And I again, have seen this work really well for b2b clients, and potentially people that you have to keep reselling to. So that would be, I don't know, if you're selling supplements? or something like that. But if you're in a fitness space where someone has an ongoing recurring membership, and it's either they're a client of yours or they're a client to

So what do I suggest to do? Well, the what I would suggest to do is spend your money on SEO: get a website up and going and make sure you do some some work on your Google My Business because people are actively searching for a personal trainer or for a gym by typing into the Google search bar. And when they're doing things on Facebook, you're in their personal space and especially if you're added them as a friend and you're just like chatting to them on Messenger. Like it's just it's crazy level

DEVILS ADVOCATE: Here's what I noticed when I tried (AS SUGGESTED BY OTHER GURUS) to use my profile as a business page.

1.The banner saying I had a coaching business was like an enticement to business coaches to message me to try and sell their wares. And my inbox became flooded with business coaches that are out there. They've been a business coach for five minutes and they want to help me get to my first 5k month (right? who wants to be at a five K month when they can be getting past that?). Great there's coaches out there for that but apparently you look like a rookie. If you are making your Facebook page a bu

2. On top of that, if you've lived through a pandemic, put your hand up. Why isn't your hand up? Well, you might have found that there was quite a difficult time, not around the COVID aspect itself, but around people's different opinions on politics, or medical opinions, or all of these kinds of things. And so for me, going to work every single day people were having arguments about their own special opinion on which premier was the best Premier and what ideas were the best and what will keep us

So the thing is if you make your personal profile your business page, then you open yourself up to that type of debate happening all on your personal page, which may be a step too far for your own mental health and sanity. Because you are more than a person outside your business. And if you are creating it so that your personal profile page is your business page, it already says to me that your business has has gone too far and you've made your business your life. And I personally believe that y

If you have any questions about what I've posted, and you'd like to know how to do these things, let me know I am creating a social media course which is going to help you with all of these things. I pretty much I'm getting just infuriated by lots of bad advice out there. And I can tell you right now that having these things and not properly thinking about what you want to do with them and blindly following the advice is going to put you in a way worse position than you are right now. Let's chat